Truly retail
In truly retail section we try to provide a better stage (built environment) to the retailers with the help of architecture, by designing such spaces which are appropriate, and if spaces are more appropriate and welcoming then people will automatically come to your retail store which may also lead to increase in sale of related product.
For better understanding let’s take an example of TOKYO STORE BY SAHYOG DESIGN WAY PVT. LTD. In this project client is a seller of Japanese products which he import from japan and sell in India.
Store is located in Mall and it is designed in such a manner that buyer will get to know automatically that the products are from japan or related to japan by looking the store from outside and then curiosity of buyers force them to enter in store and have a look of product from japan and to increase the curiosity we provided a TORI GATE WITH ROLLING SHUTTER in entrance of store tori gate is Japanese element which signifies that product inside the store are related to japan and instead of glass door we provided rolling shutter which will close only at closing time of store, and remain open whole day which represent Tokyo store is ready to serve and door is open to all .This concept may lead to increase in footfall of buyers.
Other than that we proposed large shelves of height 9 feet , Space in shelves which is not accessible by buyers is being used for storage and for branding of the products by using some graphics which inform buyer about the related products and also provide ease in picking the product of their wish, these shelves are adjustable and modular because product are of different heights and sizes so all the shelves cab be adjusted according to size of product and extra shelves can also be added or removed in accordance with stock. So this type of furniture provides flexibility in changing the appearance of store time to time so it looks new every time.
We also proposed island display units in store to display most interesting and valuable products in those island displays units which are kept in front and visible from outside of store to attract the buyer, Island display units not only used to display products but also as a sculpture which emphasize the attractive products like crockery.
These all concepts are being developed after so many case studies and we tried to develop the language of store which psychologically affects the buyer without saying anything so in this manner we can say that architecture has its own language. If stores look functional and aesthetically good then people will automatically come to store and this will also affect the retail. ARCHITECTURE DEAL WITH ALL 5 SENSES OF HUMAN BEING it’s being proved from above example.
